Millennial: Apple Devices Top Mobile Ad Impressions, Expect Lead To Grow With New iPhone

Millennial Media sent out its quarterly Mobile Mix report for Q2 2012 today, and the number tells a story of rising fortunes for Samsung in smartphones, and of continued success for Apple, with a potential explosion on the horizon for the iPhone-maker when the next version makes its debut. iOS also grew its share of the overall OS picture, but Android still took the lion's share of impressions overall with 46% for the quarter. Apple took the top prize for manufacturers, seeing 31.38% (vs. 28.32% last quarter) of overall device impressions, and the iPhone was the top device, with 15.84% (up slightly from 15.10% in Q1) ?of the share, compared to just 4.96% for the next closest handset, RIM's BlackBerry Curve.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/y2DJ2ubfFEo/

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