YC-Backed Zaranga Adds Dynamic, Priceline-Style Purchasing To Vacation Rentals

The business of holiday home rentals has been one of the most natural areas to migrate to the world of e-commerce -- the ability to search for and view lots of properties makes it a significant improvement on whatever it was that people used to do in the past (magazines? vacation agencies? brochures?), and that has helped the online rentals industry to blow up. One area that hasn't evolved very much, however, is pricing and paying -- oftentimes, the cost of a rental is static, and paying in many cases ends up being an offline effort. Until now.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LIaA0VmPSUg/

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