As the first half of the year the housing sales rebound,LandThe market has been warming up. Last week China Index Research Institute (hereinafter referred to as the middle finger courtyard) released the report, the two quarter of 100 keys of countrywide city residential floor fold increase 18.6% over the same period. More concern is restricted to buy policy, issued a second key city residencePropertyFold flat, rose only 1.1%, instead of limiting the purchase of city of three or four line city rose an average of 49.7%.In the industry, this kind of problems, one is the first-tier cities premium base was already high, up less space; on the other hand, the real estate market to the two or three line of the city shifted the sign is quite obvious, the major enterprises are carrying out a new round of strategic layout. At the same time, in Sichuan Province, two or three wire market also becomes the housing enterprises compete for the goal.Hengda model soughtIn June 21st 2012 Neijiang, Sichuan Branch Lok Yin block press conference, back in the Sichuan Sichuan branch chairman and general manager Feng Tao said of Jinke why going into the Sendai City when indicated, two or three line of the city has great potential for future development, Hengda have in recent years made sales area first achievements, thanks to its on line two or three. The city layout in advance.Apparently, Hengda did not make his followers. In the subsequent by the CRIC Research Center released the first half of 2012 ?Chinese real estate enterprise TOP50? sales charts, Hengda Real estate again with 6300000 square meters of achievement becomes the property market sales area champion. The industry know, this is not the real first on the list of sales champion. According to a published report, real estate in 2010 at the earliest in the sales area of 3339000 square meters, more than 170000, ranked first in the country. This is the real estate in 2009 listed in Hongkong after the first semi-annual report to disclose, just pipping industry big brother Vanke, become the first in the country.In the industry view, Hengda span type development, mainly due to the two or three line of the market, or even the four lines of city land reserve strategy. A group of data shows, in 2008 March, rival Hongkong IPO statement said, the land reserve is as high as 45780000 square meters. The two or three line of the city?s rapid expansion, two years short time land reserves increased nearly 6 times. Just a year because of the financial crisis and other external environment, Hengda listing encounters stranded.??Wang ZhigangStudio southwest strategic planning center general manager Zhang Zhiyu looks, Hengda is a great chess. Before 2004, Hengda Real estate land reserve of less than 6000000 square meters, is only a local developer. After 2004, Hengda began expansion of the road, the main is to change, to find. But as a result of Vanke, China shipping, Huarun developers in first-tier cities have occupied a considerable market share, Hengda financially difficult and the real estate speculators contend, had to walk ?the country surrounds a city? route, but later proved this strategy created today?s rival.Beach two or three line MarketThe Neijiang project will be branch of Sichuan Province layout of two city?s first project. In addition to the first entering Sichuan two class city, green space in April of this year and NanchongInvestmentThe square in front of city development of large complex projects signed a cooperation agreement, a total investment of about 80 hundred million. Another real estate tycoon poly is also in Deyang, winning a total construction area of about 662000 square meters of the six plots, transactions involving 597000000 yuan.Previously, has spent the layout of Nanchong,Wang ShiHad personally team to Nanchong repeatedly inspected; Jia layout Sichuan two market earlier, its projects in Nanchong has become the city?s benchmarking project, price is higher than other projects; rival in two levels of markets have also been conducted for layout; Wanda in Mianyang layout, and prepare more in the future two class city development project; confidence, Blu-ray and other local developers are in Nanchong, Bazhong, Mianyang province two city.Reportedly, the future will increase in Sichuan Sichuan Branch of two stage layout of market strength, strive for more extensive and in-depth cooperation. In Feng Tao?s view, Sichuan two class city has a broad market space, most of the two class city development level remains to be improved. Sichuan Branch of the first piece of land in the two city, this is a signal to the market: Sichuan Branch of two city development work is pulled open prelusive. The future will emerge from a previously in Chengdu is a single direction of the limitations, in the wider world and look for ?food?.A new round of strategic layoutSince last year, since the regulation of the property market, many developers take not to take the strategy, the strategic reserve of lack of land developers have shown a potential shortcoming, and a new round of competition in the market with the market rebound has started.West City and Real Estate Institute chief researcher Wen Liyang view, the housing city is a two or three line layout by the current restriction policy implications, but mainly focused on the future. China property market over the past ten years of rapid development, the first-tier citiesHouse pricesHas been in the high operation, uplink space is limited, the two or three line of the city has great potential. Developers value is the potential for future development. In addition, the two or three line of the city development today, the residential product upgrading demand, these brand enterprises has a mature brand, mature product line, mature mode of operation, their products in the two or three line of the city will be welcome.With the first-tier cities real estate market competition more and more intense, first-tier cities property market will gradually become saturated, line two or three city will undoubtedly become the main battlefield of the future market competition.West China metropolis newspaper reporter Zou Yu
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