If you are using Google Adwords to advertise your business, here is a step by step process to determine if you are making money? or losing it.
Do you know if your online advertising (like Google Adwords) is making money? or losing money?
There is an easy way to find out.
Read below for a step by step procedure to figure out (to the penny) which online advertising sources are your best money making sources of traffic? and which ones are just costing you money.
Why you MUST figure out the profitability of your internet advertising sources
You absolutely, positively need to know which of your advertising sources are profitable sources of new business? and which aren?t.
Yes, you can just throw a $1,000 here and $1,000 there to advertise online in a variety of ways.? You can assume that if you spend money to advertise, that money will return ?with friends.?
But, honestly? why would you make that assumption?
In our experience, some sources for leads are better than others.? Some seem good but turn out to be money pits.? Others are like the bubbling artesian well of continuous profitable business.
Why not know which source is which?
Ok, my fussing is over.? Let?s get down to business.
How to figure out the profitability of your internet advertising-? step by step
Here is a basic, step by step method for any business to discover if their online advertising is making (or losing) them money.
This method works particularly well if you are using Google Adwords or some form of pay-per-click advertising.? But, you can also use it if you are doing search engine optimization (SEO).
Note:? I will go over these steps in detail in the video below.
1. Set up a special landing page where your online traffic is going.? Make sure you can control the traffic so that a particular traffic source is the only one going to that page.
2. Put a special ?tracking? phone number on that page, as well as a new/unique email address.? Then, when people contact you, will know they came from that page and source.
3. Compile a list of those who contacted you using that special phone number or email address.? A call tracking phone number can produce a report that show exactly who called that number, how long the call was, etc.? Then compare that list to your records to determine which inquiries bought what.
4. Calculate your gross profit generated by the tracked inquires, and compare that to the cost of acquiring those inquiries.
5. Determine your marketing ROI (return on your investment) to see if you are making or losing money (and how much).
Here is a video example from a real live business on how they tracked their income from their Adwords campaign.
If you are tracking your online income by source, what are the ROI levels you are seeing?? Leave a comment below to share with others on what they might expect.
Take advantage of our new special report (free to download!).? It is entitled?
?How you can get to quality leads before your competitors?
? and capture the lion?s share of new business out there?
The free report shows you 3 key things you can do to zoom ahead of your competitors.? We are using these ideas with our business clients, too so it is real world stuff.
Download this special report today!
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