Black Friday is upon us and brave bargain hunters committed to fighting the crowds on the most epic?shopping day of the year will be arriving at stores earlier than ever. Some retailers are opening their doors as early as midnight to lure gift givers with super-low prices on everything you can imagine. Kohls is one such store, and could seemingly think of no better way to drum up support for its midnight madness than by linking it with one of the most berated pieces of music in recent memory:?Friday by Rebecca Black.
Viral videos become popular for one of two reasons: Either the video is so amazingly funny or jaw-dropping that it simply must be shared, or the content is so cringe-worthy that web-goers pass it along like some kind of ongoing prank on the human race. The music video for Rebecca Black's?Friday falls into the later of those categories, raking in over 7.5 million views, but producing almost 4 times as many "dislikes" as "likes" on?YouTube's video rating scale.
The subtle wittiness of teaming up Rebecca Black and Black Friday notwithstanding, this might not be the greatest marketing move in history. The short advertisement also seemingly advocates pushing others out of the way in search of the best deal, and even stealing from other customers' carts. Still, sleepy shoppers will undoubtedly be lining up at Kohls long before the doors swing open. We can only hope the retailer forgoes playing the actual song in its stores, or it will be a dark day indeed.
This article originally appeared on Tecca
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